Are you trying to decide your next career move: Expert Contributor vs. Project Manager? The best choice depends on your goals, working style, and long-term ambitions. Here’s a comparison to help you decide:

MARKETING PROJECT MANAGER

Pros:

  • Big-picture leadership: You oversee timelines, resources, and collaboration across teams.
  • Career trajectory: Opens doors to director or executive roles.
  • Skill use: Strong for organizational, strategic, and people management skills.

Cons:

  • Less hands-on creativity: You may not be the one crafting copy or designing.
  • More meetings & admin: You’ll spend time managing people and processes.

Ideal for you if: You enjoy leading teams, making things run smoothly, and having influence over outcomes without being the one doing all the execution.

EXPERT CAMPAIGN CONTRIBUTOR

Pros:

  • Deep expertise: You become highly skilled and respected in a niche.
  • Creative or analytical satisfaction: You get to actually build things.
  • Flexibility: Often easier to freelance or consult long-term.

Cons:

  • Less control: You’re usually not making final decisions.
  • Plateau potential: May require effort to grow income or title without shifting roles.

Ideal for you if: You love owning your craft, diving deep into campaign performance or creative output, and making tangible contributions.

Gut-check questions to ask yourself:

  • Do I want to lead or create?
  • Do I get more energy from managing people or perfecting a campaign?
  • Am I aiming for executive leadership or specialized mastery?

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