Dallas Dutch Girl

10 top-performing B2B campaign ideas for EVENTS (both inbound and outbound):

1. Personalized Emails: Craft highly targeted emails with personalized subject lines and content tailored to the recipient’s industry, pain points, or interests. Include a compelling CTA related to the event.
2. Direct Mail: Send premium printed invitations or event kits to high-value prospects. A well-designed package can create excitement and increase attendance.
3. SMS / Mobile Marketing: Send concise, engaging messages with event details and registration links. SMS has high open rates and can be effective for last-minute reminders.
4. Webinar: Host a pre-event webinar to build anticipation and provide valuable insights (or a post-event webinar; start promoting at the event).
5. Retargeting Ads: Utilize retargeting campaigns to re-engage visitors who have shown interest in your organization but haven’t engaged yet.
6. Referral Programs: Encourage attendees to invite colleagues by offering incentives, such as exclusive content or a special event.
7. Exclusive VIP Invitations: Offer select prospects VIP access, private networking sessions, or one-on-one meetings with industry leaders or executives.
8. Sponsor a session: Gain visibility by sponsoring sessions to position yourself as an industry expert.
9. Pop-up at the event: Create a surprise pop-up experience in high-traffic areas to generate buzz.
10. QR Code Download: At the event, provide a valuable asset (thought leadership) for download via a QR code to encourage engagement.