Dallas Dutch Girl

Focus on roles where human judgment, creativity, and empathy are needed. These can’t be replaced.

1. Brand Strategist

• Owns the “why” and “how” of marketing.
• Works closely with creative teams and business leaders.
• AI supports the work, but the brand vision is human.

2. Growth Marketer

• Data-driven, experiment-focused.
• Uses AI for A/B testing and optimization.
• Combines analytics with intuition.

3. Creative Director or Content Strategist

• Leads storytelling across platforms.
• AI generates content, but direction and tone need humans.

4. Marketing Analyst or Insight Specialist

• Translates customer behavior into campaigns.
• AI handles data crunching, but analysis and action planning are human.

5. Customer Experience (CX) Designer

• Focuses on customer journey mapping and touchpoint optimization.
• AI may help model experiences, but empathy is key.

Bonus: Skills to Learn Alongside AI Tools

• Prompt engineering: Learn how to “talk to” AI for better outputs.
• UX writing: Writing that improves digital experiences (web, apps).
• Basic data analytics: Google Analytics, Excel, SQL.
• SEO knowledge: Even AI needs good inputs and structure.