Dallas Dutch Girl

Crafting great prompts for marketing is all about clarity, context, and creativity. Here’s a simple yet powerful framework you can use to build effective AI prompts that generate strong results:

1. Goal First

Start by identifying what you want the AI to help you accomplish. Examples:

• “Write a product description for a skincare serum targeting Gen Z”
• “Brainstorm viral social media post ideas for a summer travel campaign”

2. Include Key Ingredients

Add context like:

• Brand voice or tone (e.g., playful, professional, luxurious)
• Target audience (demographics, interests, needs)
• Product or service highlights (features, benefits, pricing)

Prompt:
“Write a friendly, upbeat email campaign introducing our new line of eco-friendly yoga mats, targeting millennial women who care about sustainability and fitness.”

3. Set Format & Style

Specify what kind of content you need:

• Blog post, headline, email, CTA, caption, etc.
• Word count, structure, and any style guidelines

Prompt:
“Create three Instagram captions (under 150 characters each) in a cheeky, Gen Z tone to promote our latest energy drink flavor.”

4. Get Results-Focused

Tell the AI what effect you want it to have:

• Drive clicks
• Improve conversion
• Spark engagement or shares

Prompt:
“Write a landing page headline that increases click-through for a limited-time 20% discount on athletic sneakers.”