| Use Corporate Website When… 1. Enduring Content Product overviews, service descriptions, case studies, and thought leadership pieces. These pages support long-term SEO and brand authority. 2. Broad Audience Appeal When the content is relevant to multiple personas or industries. Ideal for general awareness and organic traffic. 3. Navigation Matters If you want users to explore other parts of your site (e.g., pricing, blog, careers). Corporate sites encourage browsing and discovery. 4. Trust & Credibility Your main site carries brand weight—great for building trust with new visitors. | Use a Campaign Landing Page When… 1. Single, Focused CTA You want users to take one action: download a whitepaper, sign up for a webinar, or request a demo. Landing pages eliminate distractions and boost conversions. 2. Targeted Campaigns Paid ads, email blasts, or social media promotions with a specific audience or offer. Tailored messaging increases relevance and engagement. 3. Speed & Flexibility You need to launch quickly or test variations (A/B testing). Third-party platforms offer fast deployment and analytics. 4. Limited-Time Offers Promotions, event registrations, or seasonal campaigns. These don’t need long-term SEO and can be retired after the campaign ends. |
*Hybrid Approach: Some marketers use hidden landing pages on their corporate site (not in main navigation) to combine brand trust with campaign focus. This works well if you want SEO benefits but still need a streamlined experience
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