(Excerpt from article below) In advertising and marketing, content isn’t created to hang in a museum or win a Pulitzer. It’s created to achieve specific goals: attract attention, sell products, or raise awareness. This distinction between “required” content and “inspired” content is where much of the confusion begins.
- Required content (aka production or commercial content) is functional, created under tight deadlines/budgets to accomplish a clear objective.
- Inspired content (aka art), on the other hand, stems from the human need to express emotion; it is mostly unconstrained by time or utility.
- Comparing these two types of creativity is like comparing a business letter to a love poem: both involve language, but their purposes, and expectations, are worlds apart.
Production content is not about originality or depth; it’s about efficiency, consistency, and scalability. In this context, AI fits seamlessly into the content factory model, offering significantly faster turnaround times and lower costs than traditional workflows.
READ FULL ARTICLE https://shellypalmer.com/2025/09/if-you-tell-the-difference-there-is-no-difference/


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