Dallas Dutch Girl

Webinar Tips from Jay Schwedelson, Founder of Subjectline.com

• Friday webinars ‘show-up rates’ have increased 41% in the last 12 months
• Webinars promoted as ’30 minutes’ have a 32% higher ‘show up’ rate than longer events.
• Instead of calling it a Webinar, try: Insider Session (up 25%), Live Event (up 22%), Virtual Event (up 19%), Live Panel (up 14%)
• ‘Tomorrow’ in the subject line increases open rates by 17% vs. using the day name
• Using brackets (the day of) in the subject line increases open rates by more than 20% EXAMPLES: [TODAY!] [IN 1 HOUR] [STARTING NOW]