Dallas Dutch Girl

Sharing some B2B webinar industry benchmarks based on recent data:

• Invitation to Registration Rate – Typically ranges from 20% to 45%, depending on factors such as audience relevance, email personalization, and promotional channels.
• Registration to Attendance Rate – Averages between 35% and 50%, with top-performing webinars achieving up to 90% attendance.
• Attendance to Sales Lead Rate – Approximately 56% of webinar attendees convert into leads for B2B webinars.

These benchmarks can vary based on industry, webinar format, and engagement strategies.